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Microsoft defines adware


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#1 cnm


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Posted 03 April 2014 - 11:41 PM

Adware:   A new approach
"Here at the Microsoft Malware Protection Center...we have recently undergone some changes to both the criteria we use to classify a program as adware and how we remediate it when we find it. ..."
"Our updated objective criteria also explains how advertising software can provide users with choice and control. Programs that do not follow these rules will be detected as adware and immediately removed from the user’s machine:

Programs that promote a product or service outside of their own program can interfere with your computing experience. You should have clear choice and control when installing programs that open advertisements.
The advertisements that are opened by these programs must:

  • Include an obvious way to close the ad.
  • Include the name of the program that created the ad.

The program that creates these advertisements must:

  • Provide a standard uninstall method for the program using the same name as shown in the ads it produces.


What happens to detected adware

Currently, when our security products detect a program as adware they alert the user and offer them a recommended action. If they don’t respond, the security product will let the program run until the user makes a decision. 

With our updated objective criteria, this is going to change. Now, when one of our products detects adware it will immediately stop the program and the user will be notified. The user then then has the ability to restore the program if they wish.

When is this going to happen?

Changes to our objective criteria for classifying adware will come into effect on July 1, 2014. This gives developers three months to comply with the new rules."

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